Jovoy is the story of an enchanting renaissance, that of a Parisian perfume house born in 1923 and then forgotten for over 80 years. In 2010, Francois Hénin, a globetrotter captivated by alluring raw materials, decided to give it a new life. Whether they are an eau de parfum or extract, all Jovoy creations have a beguiling story to tell, originating from a personal meeting or experience.

Jovoy's perfumes are the complete opposite of standardised global creations, they stand for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. They hope to share those who want pure fragrances that arise out of emotion to carry them away on a journey.

  • Intoxicating scents mingle gardenia's softness, jasmine's opulence and tuberose's intensity, all swirling at the heart of the city like a floral pause with musk highlights, protection from the bustling urban activity all around. Stolen from a secret Parisian garden, this bouquet of white flowers immortalises everyday the most tender and passionate of declarations. 'In the joyful softness of a spring afternoon, the brisk air and crisp sun make you want to burst and say I love you.'
  • The alter ego of one of Jovoy's emblematic perfumes, Ambre Premier is a declaration of love to Paris and also the aromatic signature of the boutique in rue Castiglione in Paris's 1st district. Fluttering its enchanting and gourmet notes, this bewitching scent adorns the most elegant streets in the city of lights, from the Opera, to Place Vendôme, to the Tuileries Garden. Chic and timeless. 'Back home after having trickled through the boutiques along rue Saint Honoré, the Haussmann-style apartment is filled with the luxury of a timeless scent.'
  • Shop by Scent – Powdery
    Shop by Scent – Floral
    Touche Finale is inspired by an artists final touch, the ultimate stroke of trust and confidence in completing their visionary work. This perfume is a tribute to the seductive souls and their rituals of preparation. Like the powdery scent of the start of a ritual, the blend of heliotrope and musk allude to the makeup scent. Wrapped among the powdery notes is a bouquet of rose and jasmine. A truly seductive scent that earns its name of a final touch.

    Top Notes

    Iris, Jasmine, Pink Berries, Mimosa

    Heart Notes

    Cedarwood, Violet Leaf, Rose

    Base Notes

    Heliotrope, Musk, Sandalwood
  • Shop by Scent – Gourmand
    A perfume created that would entice you simply with its scent. A scent from a stranger, so captivating that you will never forget. An enchantment of frangipani, tea and ginger that is then set ablazed with a cloud of milk and vanilla. A spell in the guise of a perfume that murmurs Remember Me.

    Top Notes

    Vanilla, Bergamot, Cardamom, Lemon

    Heart Notes

    Frangipani, Ginger, Tea

    Base Notes

    Wood, Cedarwood, Milk,
  • Shop by Scent – Woody
    Incident Diplomatique is bold, owned and entirely inevitable when desire exudes from every pore. A fragrance that refuses convention and teases with its unique concoction of mandarin, nutmeg and vetiver. A strong tension is felt when it rounds off with patchouli and sandalwood.

    Top Notes

    Patchouli, Mandarin

    Heart Notes

    Nutmeg, Vetiver

    Base Notes

    Sandalwood
  • Shop by Scent – Floral
    An elegant femme fatale with a Parisian soul and legs that go on forever, this powerful woman has made her intense femininity a formidable weapon of mass seduction. From Paris's place Vendôme to rue de la Paix, she walks casually and nonchalantly on dagger-sharp stilettos. Heads turn as she passes. The opulent white flowers in her wake make even the boldest look away.

    Top Notes

    Gardenia, Jasmine, Lily of the valley

    Heart Notes

    Ylang Ylang, Tomato leaf

    Base Notes

    Musk, Vanilla
  • Shop by Scent – Woody
    Time is of no importance when lost in the perfumed hills of Greece, at the venerable Roman Chapel. An air filled with incense, myrrh and olibanum that provides the infinite feeling of love, almost holy and mystical.

    Top Notes

    Incense, Cypress, Green Notes

    Heart Notes

    Cistus, Myrrh, Olibanum

    Base Notes

    Musk, Patchouli
  • Shop by Scent – Oriental
    Beware of first impressions…Ambre Premier hides its real intentions with a sweet opening of candied orange and vanilla. It becomes passionate, sensual and profound as the rose opens up and as the heat lingers on during the day the warmth of amber defies all odds wraps this sensual scent in a voluptuous heat.

    Top Notes

    Amber, Candied Orange

    Heart Notes

    Rose

    Base Notes

    Musk, Patchouli, Vanilla
  • Shop by Scent – Woody
    A contemporary fragrance, that is equal parts elegant as it is powerful. A leathery and smoky scent that proves powerful for those confident individuals. Those who wish to stand out from the crowd, a blend of vetiver, birch and cedarwood is a scent for those with unshakeable self-assurance.

    Top Notes

    Patchouli, Papyrus

    Heart Notes

    Vetiver

    Base Notes

    Birch, Cedarwood, Cistus, Sandalwood

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