The brand Ex Idolo was founded in 2013 by Tanya and Matthew Zhuk in London, England. Using rare natural materials combined with the traditions of classical perfumery, inspired by creative imagination, and turned into a charming fragrance. Ex Idolo specializes in small-batch quality control to create a unique and charming fragrance experience for all perfume lovers.

Famous perfume scholar and critic Luca Turin rated the brand as the highest four-star rating in his 2018 perfume guide.

  • Shop by Scent – Woody
    Thirty Three is built around a vintage oud - distilled in 1980 and aged until its release in 2013.  Being the only modern perfume that uses a wild-harvested Chinese oud oil and natural Chinese rose oil to build the scent profile creating a deep and dark fragrance with dry and cold facets.

    Top Notes

    Oud, Black Pepper, Mandarin Orange

    Heart Notes

    White Tea, Taif Rose, Chinese Rose

    Base Notes

    Patchouli, Heliotrope Eau de Parfum
  • Shop by Scent – Gourmand
    Inspired by a forgotten love story in 1905, Love & Crime illustrates how complex life is under layers of personality with its dark notes of cocoa juxtaposed against the brightness of red mandarin and pink pepper.

    Top Notes

    Vanilla, Pink Pepper, Red Mandarin

    Heart Notes

    Florals, Baking Sugar, Star Anise

    Base Notes

    Natural Cocoa, Vanilla Sponge Cake Eau de Parfum  
  • Shop by Scent – Oriental
    Shop by Scent – Floral
    Lucid Dream is an olfactory exploration of lucid dreaming, a semi meditative state that is practiced to help unlock one’s hidden potential.  With a soothing blend of smoky osmanthus, rose and incense, that takes you into a state of lucid dreaming.

    Top Notes

    Osmanthus, Pink Pepper, Davana

    Heart Notes

    Rose, Effervescent Citrus

    Base Notes

    Incense, White Patchouli Eau de Parfum
  • Shop by Scent – Woody

    Ryder

    $1,480
    Inspired by the history of the members clubs of St James and Mayfair on Ryder Street, the perfume puts into juxtaposition sweet tobacco and aromatic esters against a warm woody-amber accord.  Balanced with the sparkling scent of Omani Frankincense and jasmine is a modern take on such a classic combination.

    Top Notes

    Frankincense, Tobacco, Aromatic Esters

    Heart Notes

    Jasmine, Resinous Amber

    Base Notes

    Dark Woods, Omani Scent Eau de Parfum

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