Parfumerie Trésor

MEMO

Clara and John Molloy, the founders of Memo, met on a chair lift, between sky and earth, between two worlds, in that weightless space that brings out one’s daring side and broadens horizons. It wasn’t long before they decided to set off together on a long-distance journey. It would also be a creative journey. Memo, which they launched in 2007, was part of the adventure: a collection of scents from afar that now boasts eleven fragrances, it takes a destination and makes it the point of departure for a sense-awakening epic.

This choice was guided by their past and their convictions: John Molloy grew up in the bracing Irish countryside, surrounded by horses, before travelling the world to discover other cultures and life beyond working leather and the land. A native of Andalusia, and thus sensitive to outside influences, Clara Molloy forged her love of accents in the shadow of the Eiffel Tower, Catalan pine trees and Swiss mountains. Travel to her is as necessary as breathing, an open book on life.

With Alienor Massenet, nose of the  brand, they see fragrance as a means of taking a magical journey, extended beyond its end and constantly retravelled. Imagining the bottle as a destination appealed to them. Fragrance has the same rite-of-passage dimension as travel, serving as a threshold between the known and the unknown. Smelling, breathing in a scent, is accepting to leave a safety zone in search of new sensations, and tying them to one’s personal experience. Fragrance kindles an excitement similar to that of a journey, a departure. It is about openness and abandonment.

The time had come to lift anchor and set sail. Memo would be the name of this pirate ship. 

Memo for memory, giving the fragrance a direct link with that state of reminiscence and sensitivity specific to travel and discovery that the expression “The journey is the destination” captures the spirit well.

Memo's co-founder, Clara and John Molloy